Established in Spring 2021, Spark is a community of student developers and designers at the University of Pennsylvania that builds both creative and client projects. As a founding member and external vice president, I led our visual rebrand from Penn Creative Labs to Penn Spark by creating branding guidelines, designing a new website, and revamping our social media and marketing assets.
4 months (Summer + Dec 2021)
Brand Design, Web Design, Social Media Design
Reflecting on our first semester as a club, we took note of several areas for improvement, and first was a reevaluation of our branding and visual identity. With the overlap with similar-sounding clubs on campus, we decided to rebrand to Penn Spark, a name which we feel captures the creativity and passion that we hope to inspire in students while leaving room for future growth as a club for both beginner and experienced developers and designers. This rename sparked discussions about a visual rebrand to present ourselves as a creative, yet professional club that emphasizes creative, web-based solutions.